Gentle Monster Catalog

This project highlights Gentle Monster, a Korean eyewear brand recognized for its experimental approach to design, bold aesthetics, and innovative craftsmanship. Focusing on the 2024 Optical Collection, Gentle High School, the concept reimagines the high school experience through the brand’s futuristic and unconventional lens.

Through minimal white backgrounds, school-inspired styling, and striking model poses, the visual direction emphasizes the collection’s daring identity while showcasing Gentle Monster’s distinctive blend of fashion, art, and design.

Brand Identity

Spreads

To support the bold identity of the brand and collection, I developed a type system that reflects Gentle Monster’s experimental and confident aesthetic. After exploring several options, I selected Proxima Nova, a versatile sans-serif with modern proportions and subtle geometric qualities that complement the brand’s striking visual language.

The color palette remains minimal and impactful, built around black and white with a deep red accent. This combination creates a clean foundation while reinforcing the collection’s bold, contemporary tone.

The catalog begins with a striking cover image from the collection, chosen to capture the bold, effortless attitude associated with the brand. To organize the content, I developed a flat plan and built the layout using a flexible grid system that balanced imagery and typography throughout the spreads.

Lifestyle pages highlight the eyewear on models and showcase the products from multiple angles to emphasize their unique craftsmanship and details. Informational sections, including care instructions and terms and conditions, use clean, minimal layouts to present essential information clearly without distracting from the overall design.

Project Type

Editorial Design

Role

Creative Director, Graphic Designer

Software Used

Adobe InDesign, Adobe Photoshop

Thank You!

This was created for a class project, with no affiliation to Gentle Monster.

All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Gentle Monster. The use of the trade name, copyright, or trademark in my student portfolio for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Gentle Monster does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.